Branding and Marketing

Lake Street Corridor Branding and Marketing

Through our Visit Lake Street initiative, Lake Street Council promotes the commercial corridor as a vibrant destination for visitors and residents alike. The Visit Lake Street initiative is sustained by contributions from businesses, private foundations, the City of Minneapolis Great Streets program, and others.

Visit Lake Street Website and Social Media
In 2009, Lake Street Council launched the Visit Lake Street website. The website's purpose is to highlight our corridor's many dining, shopping, and entertainment destinations with a comprehensive business directory, a calendar of events, as well as basic information for residents and tourists. 

You can also find Visit Lake Street on Facebook, Twitter, and Instagram. With over 15,000 followers on these platforms, we work to promote your business, events, and highlight the corridors unique cultural assets on a daily basis. In 2010, Visit Lake Street was honored to be Minnesota Monthly's Best Twitter Feed. 

Visit Lake Street Brochure

Our Visit Lake Street Brochure features a hand-illustrated map by Powderhorn resident Shari Albers and directs visitors to Lake Street businesses and cultural landmarks while discussing what makes Lake Street such a one-of-a-kind destination. These brochures are distributed to a variety of businesses and organizations as well as numerous visitor centers.

Visit Lake Street Merchandise

Be a Lake Street ambassador, 24/7! We’ve got Visit Lake Street brand T-shirts, totebags, window clings, and more. Stop by our office or events to purchase these great items. 

Past Branding and Marketing Initiatives

Since the launch of the Visit Lake Street initiative, the Lake Street Council has completed a number of branding and marketing initiatives. These include:

Visit Lake Street Coupon Books
In 2013 we printed and distributed over 12,000 coupon books highlighting 88 businesses in the Lake Street corridor. Working with Nemer Fieger to develop and produce these coupon books, we focus on buy-one-get-one-free offers. The coupon books were a huge hit with businesses and customers alike and were featured in The Alley